Nutrish by Rachael Ray
Nutrish owned by Rachael Ray wanted to explore new creative approaches for video that highlighted the value and RTB’s for the Nutrish dog food brand. Tired of seeing talking dogs and predictable pet owner scenarios, I concepted, wrote, and art directed a series of video spots that highlighted relatable and quirky moments pet parents endure while trying to keep their dogs healthy and fed with food that provides real nutritional value.
CREATIVE/ART DIRECTION: PETER BACALLAO
COPYWRITING: PETER BACALLAO
VIDEO PROD: BEAST HOUSE VIDEO
Nutrish – Tennis Ball - 15s
Nutrish – I’m A Stick - 15s
Nutrish – I Taste Like Foam
Nutrish – At Home - 15s
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