Nature Valley

While working for GMI’s Multicultural AOR, I was briefed with “Life Happens out there, together,” a Nature Valley campaign that needed to be transformed into segmented audience paths and also a Multicultural approach. Reviewing image and video libraries associated with this campaign, new messaging was written and video sliced together into mini storylines. Video, social, radio, and web assets all created and shown below to better target audience segments which exceeded brief expectations and metrics with actual data to backup the results.

ART DIRECTION: PETER BACALLAO
COPYWRITER: MIGUEL ULLIVARRI / PETER BACALLAO

 
 

Nature Valley - All about balance (english) - 15s

 

Nature Valley - On your mark, get set, crunch (english) - 15s

 

Nature Valley - High crunch, low cost (english) - 15s

 

Nature Valley - All about balance (spanish) - 15s

 

Nature Valley - On your mark, get set, crunch (spanish) - 15s

 

Nature Valley - High crunch, low cost (Spanish) - 15s

 

Nature Valley - Classic Crunch cut down - 7s

 

Nature Valley - Indulgence - 7s

 

RADIO - Nature Valley – Life happens out there, together - 15s

 
 

Pinterest

 
 

Paid Web Ads

 
 
 
 
 
 
 

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