Chex Holiday Asset Guide

For Chex I was tasked with concepting and creating the a Holiday Asset Guide that would spread a cohesive look over the holiday season aligning all creative into one unified look. Patterns, graphics, and color ways were created and structured so that elements could easily flex and pivot when needed based off the timeframe of holiday season. Illustrations and textures also added to ad a flare of fun and depth to the campaign.

CREATIVE DIRECTION / DESIGN: PETER BACALLAO
COPY WRITING: ANTONIO MARZEL

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

SEE MORE WORK